Business strategy : an introduction / David Campbell, David Edgar, George Stonehouse.

By:

Campbell, David J

Contributor(s):

Publication details: Basingstoke : Palgrave Macmillan, 2011.Edition: 3rd edDescription: xxvi, 363 p. : col. ill. ; 25 cm. + 1 Internet access cardISBN:

9780230218581 (pbk.) :
023021858X (pbk.) :

Subject(s):

DDC classification:

Summary: 'Business Strategy' is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; research project areas to investigate and guru guides; and bios of key thinkers in the field.

List(s) this item appears in: Access to HE Business | Access to HE Unit: Principles of Business Strategy

Holdings
Item type	Home library	Class number	Status	Barcode
2 week loan	Hockney Library Library Store (Please ask to see)	658.4/CAM (Browse shelf(Opens below))	Available	7412022586
2 week loan	Hockney Library Library Store (Please ask to see)	658.4/CAM (Browse shelf(Opens below))	Available	7412022608
2 week loan	Hockney Library Library Store (Please ask to see)	658.4/CAM (Browse shelf(Opens below))	Available	7412022594

Previous ed.: Oxford: Butterworth-Heinemann, 2002.

Includes bibliographical references and index.

'Business Strategy' is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; research project areas to investigate and guru guides; and bios of key thinkers in the field.

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Business strategy : an introduction / David Campbell, David Edgar, George Stonehouse.

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