How cool brands stay hot [electronic resource] : branding to generation Y / Joeri Van den Bergh, Mattias Behrer.

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Publication details: London ; Philadelphia : Kogan Page, c2011.Description: 1 online resource (xvii, 249 p.) : illContent type:

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Additional physical formats: Print version:: No titleLOC classification:

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Item type	Home library	Class number	Status	Date due	Barcode
E-book	Online Library Online Resources	Ebook Central (Browse shelf(Opens below))	Available online

Includes bibliographical references and index.

Description based on print version record.

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