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A framework for marketing management / Philip Kotler & Kevin Lane Keller.

By:

Kotler, Philip

Contributor(s):

Keller, Kevin Lane, 1956-

Publication details: Harlow : Pearson Education, 2011.Edition: 5th edDescription: 348 p. ; 24 cmISBN:

9780273752516 (pbk.) :
0273752510 (pbk.) :

Subject(s):

DDC classification:

Summary: The Internet is changing the way consumers buy, and the way companies buy from each other. This text represents a guide to these news ways of buying and selling, showing how marketers can make the most of the new technology.

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Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Library Store (Please ask to see)	658.2/KOT (Browse shelf(Opens below))	Available		741202760X
2 week loan	Hockney Library Library Store (Please ask to see)	658.2/KOT (Browse shelf(Opens below))	Available		7412027618

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Previous ed.: 2009.

Includes bibliographical references and index.

The Internet is changing the way consumers buy, and the way companies buy from each other. This text represents a guide to these news ways of buying and selling, showing how marketers can make the most of the new technology.

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A framework for marketing management / Philip Kotler & Kevin Lane Keller.

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