E-marketing / Judy Strauss, Raymond Frost.

By:

Strauss, Judy

Contributor(s):

Frost, Raymond, 1960-

Publication details: Upper Saddle River, N.J. : Prentice Hall ; London : Pearson Education [distributor], 2011.Edition: 6th edDescription: 432 p. : ill. ; 24 cmISBN:

9780132806466
0132806460

Subject(s):

DDC classification:

Summary: The authors offer traditional marketing coverage with a twist: they focus on the Internet and other technologies that have had a profound effect on marketing. This edition focuses more on e-marketing strategy and practice and less on principles of marketing refresher material.

List(s) this item appears in: Access to HE Unit: Marketing Communication

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Main Floor	658.872/STR (Browse shelf(Opens below))	Available		7412032352

Previous ed.: 2008.

Includes bibliographical references and index.

The authors offer traditional marketing coverage with a twist: they focus on the Internet and other technologies that have had a profound effect on marketing. This edition focuses more on e-marketing strategy and practice and less on principles of marketing refresher material.

Specialized.

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E-marketing / Judy Strauss, Raymond Frost.

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