Marketing : concepts and strategies / Sally Dibb ... [et al.].
Publication details: Boston, MA : Houghton Mifflin, c2006.Edition: 5th European edDescription: xviii, 878 p. : ill. (mostly col.) ; 26 cmISBN:- 9780618532032
- 061853203X
- 22
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Includes bibligraphic references (p. 831-849) and indexes.
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