Boo hoo : $135 million, 18 months : a dot.com story from concept to catastrophe / Ernst Malmsten, Eric Portanger, Charles Drazin.

By:

Malmsten, Ernst

Contributor(s):

Publication details: London : Arrow, 2002.Description: ix, 406 p. ; 20 cmISBN:

9780099418375 (pbk.) :
0099418371 (pbk.) :

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DDC classification:

Summary: This is the story of how an international model and former poetry critic from Sweden dreamt up an ambitious and glamourous Internet start-up; how they managed to get $135 million invested into their plan; and how it all went wrong in just over a year.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Library Store (Please ask to see)	338.7687/MAL (Browse shelf(Opens below))	Available		7412055484
2 week loan	Hockney Library Main Floor	338.7687/MAL (Browse shelf(Opens below))	Available		7412055492

Originally published: London: Random House Business, 2001.

This is the story of how an international model and former poetry critic from Sweden dreamt up an ambitious and glamourous Internet start-up; how they managed to get $135 million invested into their plan; and how it all went wrong in just over a year.

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Boo hoo : $135 million, 18 months : a dot.com story from concept to catastrophe / Ernst Malmsten, Eric Portanger, Charles Drazin.

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