Marketing concepts and strategies / Sally Dibb ... [et al.].

By: Contributor(s): Publication details: Andover : Cengage Learning, 2012.Edition: 6th edDescription: 896 p. ; 25 cmISBN:
  • 9781408032145 (pbk.) :
  • 1408032147
Subject(s): DDC classification:
  • 23
Summary: 'Marketing Concepts and Strategies' combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation.
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'Marketing Concepts and Strategies' combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation.

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