Marketing concepts and strategies / Sally Dibb ... [et al.].
Publication details: Andover : Cengage Learning, 2012.Edition: 6th edDescription: 896 p. ; 25 cmISBN:- 9781408032145 (pbk.) :
- 1408032147
- 23
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2 week loan | Hockney Library Main Floor | 658.8/DIB (Browse shelf(Opens below)) | Available | 7412063436 | ||
2 week loan | Hockney Library Library Store (Please ask to see) | 658.8/DIB (Browse shelf(Opens below)) | Available | 7412063428 | ||
2 week loan | Hockney Library Library Store (Please ask to see) | 658.8/DIB (Browse shelf(Opens below)) | Available | 7412063460 |
'Marketing Concepts and Strategies' combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation.
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