Brilliant marketing : what the best marketers know, do and say / Richard Hall.
Publication details: Harlow : Pearson, 2012.Edition: 2nd edDescription: xvi, 320 p. ; 22 cmISBN:- 9780273768180 (pbk.) :
- 0273768182 (pbk.) :
- Marketing
- 23
Item type | Home library | Class number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
2 week loan | Hockney Library Library Store (Please ask to see) | 658.8/HAL (Browse shelf(Opens below)) | Available | 7412099155 |
Previous ed.: Harlow: Pearson Prentice Hall, 2009.
Includes index.
This text gives readers the tools and the motivation to deal with the current economic changes and to go out and be described as a brilliant marketer. It answers key questions such as: what is a brand? what is marketing and how is it changing? and what is good, what is poor, what is brilliant?
There are no comments on this title.
Log in to your account to post a comment.