Brilliant marketing : what the best marketers know, do and say / Richard Hall.

By: Publication details: Harlow : Pearson, 2012.Edition: 2nd edDescription: xvi, 320 p. ; 22 cmISBN:
  • 9780273768180 (pbk.) :
  • 0273768182 (pbk.) :
Other title:
  • Marketing
Subject(s): DDC classification:
  • 23
Summary: This text gives readers the tools and the motivation to deal with the current economic changes and to go out and be described as a brilliant marketer. It answers key questions such as: what is a brand? what is marketing and how is it changing? and what is good, what is poor, what is brilliant?
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2 week loan Hockney Library Library Store (Please ask to see) 658.8/HAL (Browse shelf(Opens below)) Available 7412099155

Previous ed.: Harlow: Pearson Prentice Hall, 2009.

Includes index.

This text gives readers the tools and the motivation to deal with the current economic changes and to go out and be described as a brilliant marketer. It answers key questions such as: what is a brand? what is marketing and how is it changing? and what is good, what is poor, what is brilliant?

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