Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Jr.
Publication details: New York : McGraw-Hill, c2013.Edition: 8th ed., International edDescription: xxi, 547 p. : ill. ; 26 cmISBN:- 9780071326377 (pbk.) :
- 0071326375 (pbk.) :
- 23
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Library Store (Please ask to see) | 658.8/MUL (Browse shelf(Opens below)) | Available | 7412102849 |
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| 658.8/MEL Key marketing concepts / | 658.8/MEL Marketing in manageable bites : for busy managers and overworked students / | 658.8/MER Marketing strategy : the challenge of the external environment / | 658.8/MUL Marketing management : | 658.8/NEE Marketing : everybody's business / | 658.8/OSH Competitive marketing : a strategic approach / | 658.8/PAL Principles of marketing / |
Previous ed.: 2010.
Includes bibliographical references and index.
This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other topics, materials, etc.
Specialized.
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