Business research methods / Alan Bryman, Emma Bell.
Publication details: Oxford : Oxford University Press, c2011.Edition: 3rd edDescription: xxxvii, 765 p. : col. ill., col. ports. ; 27 cmISBN:- 9780199583409 (pbk.) :
- 0199583404 (pbk.) :
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Previous ed.: 2007.
Includes bibliographical references and index.
An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.
Specialized.
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