Principles of marketing / Frances Brassington, Stephen Pettitt.

By: Contributor(s): Publication details: Harlow : Pearson Education, 2011.Edition: 4th ed., Enhanced media edDescription: xxxi, 1264 p. : col ill. ; 27 cm. + 1 pbk. (xi, 252 p. : ill. ; 22 cm.) + 2 Internet access cardsISBN:
  • 9781781340615
  • 1781340617
Subject(s): DDC classification:
  • 23
LOC classification:
  • HF5415 .B634 2011
Online resources:
Contents:
Principles of marketing: 9780273695592. -- Principles of marketing student access kit: 9780273710004. -- How to write essays & assignments: 9780273743811. -- How to write essays & assignments Internet access card: 9781849595810.
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Item type Home library Class number Status Date due Barcode
2 week loan Hockney Library Library Store (Please ask to see) 658.8/BRA (Browse shelf(Opens below)) Available 7412069809
2 week loan Hockney Library Library Store (Please ask to see) 658.8/BRA (Browse shelf(Opens below)) Available 7412069795
2 week loan Hockney Library Library Store (Please ask to see) 658.8/BRA (Browse shelf(Opens below)) Available 7412069779

Title of pack given on publisher's website as "CU VS Brassington 2011 Pack".

Principles of marketing 4th ed. originally published: Harlow : Financial Times/Pearson-Prentice Hall, 2006.

With: How to write essays & assignments / Kathleen McMillan & Jonathan Weyers. 2nd ed. Published in the Smarter study skills series. Harlow : Pearson Education, 2011.

Includes bibliographical references and indexes.

Principles of marketing: 9780273695592. -- Principles of marketing student access kit: 9780273710004. -- How to write essays & assignments: 9780273743811. -- How to write essays & assignments Internet access card: 9781849595810.

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