Research methods for leisure and tourism : a practical guide / A.J. Veal.

By: Publication details: Harlow : Financial Times Prentice Hall, 2011.Edition: 4th edDescription: xxxi, 559 p. : ill. ; 25 cmISBN:
  • 9780273717508 (pbk.) :
  • 0273717502 (pbk.) :
Subject(s): DDC classification:
  • 22
Summary: This book examines a wide range of methods for market research, and provides practical assistance on presenting the information gathered. This revised edition provides material covering recent developments.
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2 week loan Hockney Library Library Store (Please ask to see) 338.4791072/VEA (Browse shelf(Opens below)) Available 7412113670

Previous ed.: 2006.

Includes bibliographical references and index.

This book examines a wide range of methods for market research, and provides practical assistance on presenting the information gathered. This revised edition provides material covering recent developments.

Specialized.

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