Who cares wins : how to enhance your bottom line through socially responsible business / David Jones.

By: Publication details: Harlow : Financial Times Prentice Hall, 2011.Description: 200 p. ; 22 cmISBN:
  • 9780273762539 (pbk.) :
  • 0273762532 (pbk.) :
Subject(s): DDC classification:
  • 23
Summary: Customers care about the social and environmental impact of your business, and they now have the power to expose any practices that appear unethical. This text shows how to use social media to engage with customers and grow your business.
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Customers care about the social and environmental impact of your business, and they now have the power to expose any practices that appear unethical. This text shows how to use social media to engage with customers and grow your business.

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