Customer service for hospitality and tourism / Simon Hudson, Louise Hudson.

By: Contributor(s): Publisher: Oxford : Goodfellow Publishers, [2013]Copyright date: ©2013Description: vii, 304 pages : illustrations (black and white) ; 25 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781908999344 (pbk.) :
  • 1908999349
Subject(s): DDC classification:
  • 23
Summary: The 'whys' and 'hows' of customer service. Easy to read, very current, and full of references to all the latest research. Chapters cover financial and behavioural consequences of customer service, consumer trends, developing and maintaining a service culture, managing service encounters, CRM and much more.
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2 week loan Hockney Library Library Store (Please ask to see) 647.940688/HUD (Browse shelf(Opens below)) Available 7412281808

Includes QR codes.

Includes bibliographical references and index.

The 'whys' and 'hows' of customer service. Easy to read, very current, and full of references to all the latest research. Chapters cover financial and behavioural consequences of customer service, consumer trends, developing and maintaining a service culture, managing service encounters, CRM and much more.

Specialized.

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