Strategic management for tourism, hospitality and events.

By: Publisher: London : Routledge, Taylor & Francis Group, 2015Edition: Second edition / Nigel EvansDescription: xx, 708 pages : illustrations ; 25 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780415837248
  • 0415837243
Uniform titles:
  • Strategic management for travel and tourism
Subject(s): DDC classification:
  • 23
LOC classification:
  • G155.A1 E927 2015
Summary: This title introduces students to fundamental strategic management principles in a tourism, hospitality, and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. New content on emerging strategic issues affecting the tourism, hospitality and events industries, such as innovation, employment, culture and sustainability, Web support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, and much more.
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Previous edition: 2003.

Includes bibliographical references and indexes.

This title introduces students to fundamental strategic management principles in a tourism, hospitality, and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. New content on emerging strategic issues affecting the tourism, hospitality and events industries, such as innovation, employment, culture and sustainability, Web support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, and much more.

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