Visual research : an introduction to research methodologies in graphic design / Ian Noble, Russell Bestley.

By: Contributor(s): Series: Required reading rangePublisher: New York : Fairchild Books, 2016Edition: Third editionDescription: 226pages : illustrations (colour) ; 27 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781474232906 (pbk.) :
  • 1474232906
Subject(s): DDC classification:
  • 23
Summary: This text explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. It introduces key terms and theories that underlie design research; examines the importance of visual grammar and design literacy, audience, communication theory and semiotics; and features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving.
List(s) this item appears in: BA Media Makeup: Contextual Studies 2 (Level 5) | BA Media Makeup: Research Project (Level 6) | BA (Hons) Fashion Level 6 Project Proposal
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Previous edition: Lausanne: AVA Academia, 2011.

Includes bibliographical references and index.

This text explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. It introduces key terms and theories that underlie design research; examines the importance of visual grammar and design literacy, audience, communication theory and semiotics; and features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving.

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