Foundations of marketing / John Fahy and David Jobber.

By: Contributor(s): Publisher: London : McGraw Hill Education, [2015]Copyright date: ©2015Edition: Fifth editionDescription: xix, 358 pages : illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780077167950
  • 0077167953
Subject(s): DDC classification:
  • 23
LOC classification:
  • HF5415 .F26 2015
Online resources:
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2 week loan Hockney Library Library Store (Please ask to see) 658.8/JOB (Browse shelf(Opens below)) Available 7412369179
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2 week loan Hockney Library Library Store (Please ask to see) 658.8/FAH (Browse shelf(Opens below)) Available 7412176117
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2 week loan Hockney Library Library Store (Please ask to see) 658.8/FAH (Browse shelf(Opens below)) Available 7412176133
2 week loan Hockney Library Library Store (Please ask to see) 658.8/FAH (Browse shelf(Opens below)) Available 7412176141

Previous edition: 2012.

Includes access to online learning centre.

Includes bibliographical references and indexes.

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