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Marketing research : tools & techniques / Nigel Bradley.

By:

Bradley, Nigel, 1958- [author.]

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9780199655090
019965509X

Subject(s):

DDC classification:

LOC classification:

HF5415.2

Summary: Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Main Floor	658.83/BRA (Browse shelf(Opens below))	Available		7412207004

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Previous	658.83/BPP Marketing intelligence and planning : course book.	658.83/BRA Questionnaire design : how to plan, structure and write survey material for effective market research /	658.83/BRA Marketing research :	658.83/BRA Marketing research :	658.83/CAL Market intelligence : how and why organizations use market research /	658.83/CHI Marketing research /	658.83/CRO Market segmentation : a step-by-step guide to profitable new business /	Next

Previous edition: 2010.

Includes bibliographical references and index.

Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.

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Marketing research : tools & techniques / Nigel Bradley.

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