Normal view MARC view ISBD view

Marketing research : tools & techniques / Nigel Bradley.

By:

Bradley, Nigel, 1958- [author.]

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9780199655090
019965509X

Subject(s):

DDC classification:

LOC classification:

HF5415.2

Summary: Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Main Floor	658.83/BRA (Browse shelf(Opens below))	Available		7412207004

Browsing Hockney Library shelves, Shelving location: Main Floor Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.827/ROW Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement /	658.827/ROW Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement /	658.827/ROW Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement /	658.83/BRA Marketing research :	658.834/GRE The Gen Z frequency :	658.8342/CLO Online consumer behavior :	658.8342/CON Consumer psychology in a social media world /	Next

Previous edition: 2010.

Includes bibliographical references and index.

Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.

There are no comments on this title.

to post a comment.

Marketing research : tools & techniques / Nigel Bradley.

Browsing Hockney Library shelves, Shelving location: Main Floor Close shelf browser (Hides shelf browser)

Library Services