The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer.
Publication details: London : Kogan Page, 2012.Edition: 5th edDescription: xviii, 492 p. : ill. ; 25 cmISBN:- 9780749465155 (pbk.) :
- 0749465158 (pbk.) :
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| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Library Store (Please ask to see) | 658.827/KAP (Browse shelf(Opens below)) | Available | 7412207039 | ||
| 2 week loan | Hockney Library Library Store (Please ask to see) | 658.827/KAP (Browse shelf(Opens below)) | Available | 7412207020 |
Previous ed.: 2008.
Includes bibliographical references and index.
Used on professional and academic courses worldwide, Kapferer's guide to brand management is supported by an array of international case studies, offering practical guidance and revealing new thinking in the field.
Specialized.
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