Customer-centric marketing : supporting sustainability in the digital age / Neil Richardson, Jon James and Neil Kelley.
Publisher: London : KoganPage, 2015Description: x, 246 pages : illustrations (black and white) ; 24 cmContent type:- text
- still image
- unmediated
- volume
- 9780749472092 (pbk.) :
- 074947209X
- 23
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Main Floor | 658.812/RIC (Browse shelf(Opens below)) | Available | 7412217247 |
Browsing Hockney Library shelves, Shelving location: Main Floor Close shelf browser (Hides shelf browser)
| 658.812/PHE Customer relationship management / | 658.812/RAP The complete idiot's guide to winning customer loyalty / | 658.812/REI Loyalty rules! : how today's leaders build lasting relationships / | 658.812/RIC Customer-centric marketing : | 658.812/SMI Meeting customer needs / | 658.812/TES Scoring points : how Tesco continues to win customer loyalty / | 658.812/UND Understanding and managing customers / |
Includes bibliographical references and index.
Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. This title shows readers how sustainable development practices and digital marketing techniques work naturally together to add value, leading to improved customer satisfaction, better professional relationships and increased effectiveness.
Specialized.
There are no comments on this title.
Log in to your account to post a comment.
