The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / by David Meerman Scott.
Publisher: Hoboken, New Jersey : John Wiley & Sons, 2015Edition: 5th editionDescription: xxi, 457 pagesContent type:- text
- unmediated
- volume
- 9781119070481 (pbk.) :
- 1119070481
- 23
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Main Floor | 658.872/MEE (Browse shelf(Opens below)) | Available | 741221728X | ||
| 2 week loan | Hockney Library Main Floor | 658.872/MEE (Browse shelf(Opens below)) | Available | 7412217298 |
Includes bibliographical references and index.
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
Specialized.
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