Marketing : concepts and strategies / Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell.
Publisher: Andover, Hampshire : Cengage Learning, 2016Edition: Seventh editionDescription: xvi, 796 pages : colour illustrations ; 26 cmContent type:- text
- unmediated
- volume
- 1473725127 (paperback)
- 9781473725126 (paperback)
- 23
- HF5415 .D53 2016
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Library Store (Please ask to see) | 658.8/DIB (Browse shelf(Opens below)) | Available | 7412198390 | ||
| 2 week loan | Hockney Library Library Store (Please ask to see) | 658.8/DIB (Browse shelf(Opens below)) | Available | 7412198404 |
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| 658.8/DIB Marketing concepts and strategies / | 658.8/DIB Marketing concepts and strategies / | 658.8/DIB Marketing : | 658.8/DIB Marketing : | 658.8/DON The marketing planning process / | 658.8/DOO Strategic marketing decisions / | 658.8/DOY Value-based marketing : |
Includes bibliographical references and index.
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