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Sport consumer behaviour : marketing strategies / Daniel C. Funk, Kostas Alexandris and Heath McDonald.

By:

Funk, Daniel C. (Daniel Carl), 1964- [author.]

Contributor(s):

Publisher: London : Routledge, 2016Description: xvi, 327 pages : illustrations (black and white) ; 25 cmContent type:

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9781138912496 (pbk.) :
1138912492

Subject(s):

DDC classification:

Summary: All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Main Floor	796.0688/FUN (Browse shelf(Opens below))	Available		7412222062

Includes bibliographical references and index.

All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners.

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Sport consumer behaviour : marketing strategies / Daniel C. Funk, Kostas Alexandris and Heath McDonald.

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