Strategic management and business analysis.

By: Contributor(s): Publisher: London : Routledge, 2016Edition: Second edition / Wyn Jenkins and David WilliamsonDescription: xi, 297 pages : illustrations (black and white) ; 25 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781138817654 (pbk.) :
  • 1138817651
Subject(s): DDC classification:
  • 23
Summary: This title shows students how to use and apply the core techniques that define strategy. The authors describe the techniques/models, explaining how they evolved, and where and why they are used in the strategic process.
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2 week loan Hockney Library Main Floor 658.4012/JEN (Browse shelf(Opens below)) Available 7412222119

Previous edition: Oxford: Elsevier Butterworth-Heinemann, 2004.

Includes bibliographical references and index.

This title shows students how to use and apply the core techniques that define strategy. The authors describe the techniques/models, explaining how they evolved, and where and why they are used in the strategic process.

Specialized.

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