Marketing for hospitality and tourism.
Publisher: Harlow, Essex : Pearson, [2017]Copyright date: ©2017Edition: Seventh edition / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu; Global editionDescription: 680 pages : illustrations (colour) ; 28 cmContent type:- text
- still image
- unmediated
- volume
- 9781292156156 (pbk.) :
- 1292156155
- 23
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Main Floor | 647.940688/KOT (Browse shelf(Opens below)) | Available | 7412241008 | ||
| 2 week loan | Hockney Library Library Store (Please ask to see) | 647.940688/KOT (Browse shelf(Opens below)) | Available | 7412241016 |
Browsing Hockney Library shelves, Shelving location: Main Floor Close shelf browser (Hides shelf browser)
| 647.940688/HUD Customer service for hospitality and tourism / | 647.940688/HUD Customer service for hospitality and tourism / | 647.940688/KOT Marketing for hospitality and tourism / | 647.940688/KOT Marketing for hospitality and tourism. | 647.940688/MOR Segmentation strategies for hospitality managers : target marketing for competitive advantage / | 647.940688/RAZ Heads in beds : hospitality and tourism marketing / | 647.94068/BAK Principles of hotel front office operations / |
Includes bibliographical references and index.
This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness.
Specialized.
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