Sport marketing / Bernard J. Mullin, PhD, Stephen Hardy, PhD, William A. Sutton, EdD.
Publisher: Champaign, IL : Human Kinetics, [2014]Copyright date: ©2014Edition: Fourth editionDescription: xix, 481 pages : illustrations (black and white, and colour) ; 29 cmContent type:- text
- still image
- unmediated
- volume
- 9781450424981
- 1450424988
- 23
- GV716 .M85 2014
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Main Floor | 796.0698/MUL (Browse shelf(Opens below)) | Available | 7412232947 | ||
| 2 week loan | Hockney Library Main Floor | 796.0698/MUL (Browse shelf(Opens below)) | Available | 7412231665 |
Browsing Hockney Library shelves, Shelving location: Main Floor Close shelf browser (Hides shelf browser)
| 796.0698/BLA Sport marketing / | 796.0698/MAR The marketing of sport / | 796.0698/MUL Sport marketing / | 796.0698/MUL Sport marketing / | 796.0698/SMI Introduction to sport marketing. | 796.0698/SUP The sports event management and marketing playbook / | 796.069/BIL Sport management / |
Previous edition: 2007.
Includes Internet access.
Includes bibliographical references and index.
This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.
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