Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick.

By: Contributor(s): Publisher: London : McGraw-Hill Education, [2016]Copyright date: ©2016Edition: Eighth editionDescription: xxx, 813 pages : illustrations (colour) ; 27 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780077174149
  • 0077174143
Subject(s): DDC classification:
  • 23
LOC classification:
  • HF5415 .J5 2016
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Item type Home library Class number Status Date due Barcode
2 week loan Hockney Library Library Store (Please ask to see) 658.8/JOB (Browse shelf(Opens below)) Available 741235712X
2 week loan Hockney Library Library Store (Please ask to see) 658.8/JOB (Browse shelf(Opens below)) Available 7412357138

Previous edition: 2013.

Includes QR codes.

Includes bibliographical references and index.

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