Marketing communications management : analysis, planning, implementation / Paul Copley.
Publisher: Los Angeles : SAGE, 2014Edition: Second editionDescription: xv, 464 pages : illustrations (colour) ; 27 cmContent type:- text
- still image
- unmediated
- volume
- 9780857027870 (pbk.) :
- 0857027875
- 23
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Main Floor | 658.802/COP (Browse shelf(Opens below)) | Available | 7412358649 |
Browsing Hockney Library shelves, Shelving location: Main Floor Close shelf browser (Hides shelf browser)
| 658.802/BLY Essentials of marketing. | 658.802/BLY Essentials of marketing. | 658.802/COP Marketing communications management : | 658.802/COP Marketing communications management : | 658.802/DOY Value-based marketing : marketing strategies for corporate growth and shareholder value / | 658.802/DRU Strategic marketing : planning and control / | 658.802/DRU Strategic marketing : planning and control / |
Previous edition: Amsterdam: Elsevier Butterworth-Heinemann, 2004.
Includes bibliographical references and index.
Truly comprehensive and international in its scope, this text makes critical reflections on the most important issues in marketing communications.
Specialized.
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