Includes bibliographical references and index.

While performing artists have many educational opportunities to perfect their craft, they are often on their own when it comes to learning the business skills necessary to launch their careers. Rachel Moore shares how to make life as a performer more successful, secure, and sustainable by approaching a career in the arts like an entrepreneur. She teaches aspiring performers how to take charge of their own careers and how to create their own brand and marketing platform to achieve personal and professional success.