Exploring strategy / Gerry Johnson, Richard Wittington, Kevan Scholes, Duncan Angwin, Patrick Regner.

By: Contributor(s): Publication details: Harlow, England : Pearson, 2017.Edition: Eleventh editionDescription: xxviii, 558 pages : illustrations (colour) ; 27 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292145174 (pbk.) :
Uniform titles:
  • Exploring corporate strategy
Subject(s): LOC classification:
  • HD30.28
Summary: This title includes coverage of key topic areas in this fast-moving discipline such as internationalisation, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.
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Previous edition: 2013.

Includes bibliographical references and index.

This title includes coverage of key topic areas in this fast-moving discipline such as internationalisation, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.

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