Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith.

By:

Chaffey, Dave [author.]

Contributor(s):

Smith, P. R [author.]

Publication details: London : Routledge, 2017.Edition: Fifth editionDescription: xxvii, 660 pages : illustrations (black and white, and colour) ; 25 cmContent type:

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9781138191709 (pbk.) :

Uniform titles:

Emarketing excellence

Subject(s):

LOC classification:

HF5415.1265

Summary: Now in its fifth edition, this book is fully updated, keeping you in line with the changes in digital marketing and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing.

List(s) this item appears in: Access to HE Unit: Marketing Communication

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Library Store (Please ask to see)	658.872/CHA (Browse shelf(Opens below))	Available		7412294225

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Previous	658.8/KOT Principles of marketing.	658.802/KEN Marketing in small businesses /	658.85/ELL Who dares sells :	658.872/CHA Digital marketing excellence : planning, optimizing and integrating online marketing /	658.872/RYA Understanding digital marketing : marketing strategies for engaging the digital generation /	658.001/LUC Companion to management studies : a survey of ideas, theories and concepts relevant to management /	658.001/RET Rethinking organization : new directions in organization theory and analysis /	Next

Previous edition: published as Emarketing excellence. 2013.

Includes bibliographical references and index.

Now in its fifth edition, this book is fully updated, keeping you in line with the changes in digital marketing and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing.

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Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith.

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