Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan.

By: Publication details: London : KoganPage, 2017.Edition: Fourth editionDescription: xxxv, 424 pages : illustrations (black and white), maps (black and white) ; 24 cmContent type:
  • text
  • still image
  • cartographic image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780749478438 (pbk.) :
Subject(s): LOC classification:
  • HF5415.1265
List(s) this item appears in: Access to HE Unit: Marketing Communication
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