Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan.

By:

Ryan, Damian [author.]

Publication details: London : KoganPage, 2017.Edition: Fourth editionDescription: xxxv, 424 pages : illustrations (black and white), maps (black and white) ; 24 cmContent type:

text
still image
cartographic image

Media type:

unmediated

Carrier type:

volume

ISBN:

9780749478438 (pbk.) :

Subject(s):

LOC classification:

HF5415.1265

List(s) this item appears in: Access to HE Unit: Marketing Communication

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Main Floor	658.872/RYA (Browse shelf(Opens below))	Available		7412294772

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Previous	658.802/KEN Marketing in small businesses /	658.85/ELL Who dares sells :	658.872/CHA Digital marketing excellence : planning, optimizing and integrating online marketing /	658.872/RYA Understanding digital marketing : marketing strategies for engaging the digital generation /	658.001/LUC Companion to management studies : a survey of ideas, theories and concepts relevant to management /	658.001/RET Rethinking organization : new directions in organization theory and analysis /	658.001/ROB Organization theory : structure, design and applications /	Next

Previous edition: 2014.

Includes bibliographical references and index.

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Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan.

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