Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / Daniel Rowles.

By:

Rowles, Daniel [author.]

Publication details: London : KoganPage, 2017.Edition: Second editionDescription: xi, 213 pages : illustrations (black and white) ; 24 cmContent type:

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9780749481698 (pbk.) :

Subject(s):

LOC classification:

HF5415.1255

Summary: 'Digital Branding' gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Main Floor	658.827/ROW (Browse shelf(Opens below))	Available		7412306002

Includes index.

'Digital Branding' gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.

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Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / Daniel Rowles.

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