How Coca-Cola took over the world : ... and 100 more amazing stories about the world's greatest brands / Giles Lury.
Publication details: London : LID, [2017]Description: 335 pages ; 20 cmContent type:- text
- unmediated
- volume
- 9781911498254 (pbk.) :
- HD69.B7
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Main Floor | 658.827/LUR (Browse shelf(Opens below)) | Available | 7412303712 |
Browsing Hockney Library shelves, Shelving location: Main Floor Close shelf browser (Hides shelf browser)
| 658.827/CON Contemporary issues in branding / | 658.827/CON Contemporary issues in branding / | 658.827/LAS Business on a mission : how to build a sustainable brand / | 658.827/LUR How Coca-Cola took over the world : | 658.827/PAV Brand.new. | 658.827/ROS Strategic brand management. | 658.827/ROW Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / |
A cross between a business book and a storybook, 'How Coca-Cola Took Over the World' is a collection of 101 accessible, enjoyable and informative tales of some of the world's greatest brands, including Tiffany's, Mercedes, Apple, Pinterest, Chanel No. 5, Corona, Brewdog, Spanx, LG, KFC, WWF, Guinness World Records and Coca-Cola. The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation and repositioning and renovation.
There are no comments on this title.
Log in to your account to post a comment.
