Social media in travel, tourism and hospitality : theory, practice and cases / edited by Marianna Sigala, Evangelos Christou, Ulrike Gretzel.

Contributor(s):

Series: New directions in tourism analysisPublication details: London : Routledge, 2016.Description: xxii, 316 pages : illustrations (black and white) ; 24 cmContent type:

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9781138247598 (pbk.) :

Subject(s):

LOC classification:

G155.A1

Summary: Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which firms re-engineer and implement their business models and operations.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Library Store (Please ask to see)	338.47910688/SOC (Browse shelf(Opens below))	Available		7412365548
2 week loan	Hockney Library Main Floor	338.47910688/SOC (Browse shelf(Opens below))	Available		741236553X

Originally published: Farnham: Ashgate, 2012.

Includes bibliographical references and index.

Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which firms re-engineer and implement their business models and operations.

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Social media in travel, tourism and hospitality : theory, practice and cases / edited by Marianna Sigala, Evangelos Christou, Ulrike Gretzel.

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