Strategic management / Richard Lynch.

By: Publication details: Harlow, England : Pearson, 2018.Edition: Eighth editionDescription: xxvii, 677 pages : illustrations (colour) ; 27 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292211404 (pbk.) :
Subject(s): DDC classification:
  • 23
LOC classification:
  • HD30.28 .L92 2018
Summary: This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.
List(s) this item appears in: BA Accountancy: Business Analysis Report
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Previous edition: 2015.

Includes Internet access.

Includes bibliographical references and index.

This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.

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