"ISSN 2160-326X."

Includes bibliographical references and index.

Afghanistan : comparative advantage and the opium trade -- Conflict in a sino-foreign joint venture : Chinese perspective -- Conflict in a sino-foreign joint venture : western perspective -- Does having a natural resource endowment equate with economic growth? The problems facing Nigeria in maintaining a stable electricity supply -- Fast retailing's creating shared value (CSV) initiatives -- Global executive gender inequality -- Growing pains at Netflix : the Qwikster issue of 2011 -- How Kraft changed the Oreo and its global marketing strategy for success in China -- Johnson & Johnson and crisis management : comparison of two leaders in two crises -- Market behaviour during the holy month of Ramadan -- The marketing process and urban development in Cairo : identifying and meeting diverse consumer needs -- MGM Marmi : challenging tradition with entrepreneurial leadership and business communication -- New forms of social enterprise in France : a factory for change -- Offshore agricultural production and Saudi Arabia : a pragmatic response to resource endowment or an ethical own goal? -- Opening up the economy to foreign investment : new moves in Syria -- Parmigiano-Reggiano : global recognition of geographical indications -- Photo finished : Eastman Kodak and the digital revolutions -- Reaching global markets : marketing considerations in selling fashion clothing in new markets -- Retailing in Saudi Arabia and the role of market research -- Rossignol : remade in France -- Royal Jordanian Airlines : the effect of monopoly power on the competitive behaviour of a business in the airline industry -- Sino-forest : a sustainable business?.

Covers business case studies focused on issues in emerging markets and emerging industries across the globe.

Description based on print version record.