Encyclopedia of major marketing campaigns [electronic resource] / Thomas Riggs, editor.
Series: Gale virtual reference libraryPublication details: Detroit, Mich. : Gale, 2007.Description: 1 online resource (xxii, 1947 p.) : illISBN:- 9781414406077
- 141440607X
- 21
- HF5837 .E53 2007
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| E-book | Online Library Online Resources | Gale Virtual Reference Library (Browse shelf(Opens below)) | Available online |
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Includes bibliographical references and index.
An annual publication that profiles important marketing campaigns of the 20th century.
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