Marketing.
Publication details: Oxford : Oxford University Press, ©2019Edition: 5th edition / Paul Baines, Chris Fill, Sara Rosengren, Paolo AntonettiDescription: xxxiv, 738 pages : illustrations (colour) ; 27 cmContent type:- text
- still image
- unmediated
- volume
- 9780198809999 (pbk.) :
- 23
- HF5415 .B26 2019
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Main Floor | 658.8/BAI (Browse shelf(Opens below)) | Available | 7412376671 | ||
| 2 week loan | Hockney Library Main Floor | 658.8/BAI (Browse shelf(Opens below)) | Available | 741237668X |
Browsing Hockney Library shelves, Shelving location: Main Floor Close shelf browser (Hides shelf browser)
| 658.8/ALO Global marketing : | 658.8/BAI Marketing. | 658.8/BAI Marketing. | 658.8/BAI Marketing. | 658.8/BAI Marketing. | 658.8/BAI Fundamentals of marketing / | 658.8/BAI Fundamentals of marketing / |
Previous edition: 2017.
Includes bibliographical references and index.
How does Samsung use data to improve customers' omnichannel shopping experiences? How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever? How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption? With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, fifth edition, answers these questions and more, providing the skills vital to successfully engage with marketing across all areas of society. The fifth edition sees a broader range of examples and Market Insights within each chapter, with contributions from academics and specialists.
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