Consumer behaviour / Isabelle Szmigin & Maria Piacentini.
Publication details: Oxford : Oxford University Press, [2018]Edition: Second editionDescription: xxix, 492 pages : illustrations (black and white, and colour) ; 25 cmContent type:- text
- still image
- unmediated
- volume
- 9780198786238 (pbk.) :
- 23
- HF5415.32 .S93 2018
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Main Floor | 658.8342/SZM (Browse shelf(Opens below)) | Available | 7412345431 | ||
| 2 week loan | Hockney Library Main Floor | 658.8342/SZM (Browse shelf(Opens below)) | Available | 741234544X |
Browsing Hockney Library shelves, Shelving location: Main Floor Close shelf browser (Hides shelf browser)
| 658.8342/CON Consumer psychology in a social media world / | 658.8342/STE The retail revival : | 658.8342/SZM Consumer behaviour / | 658.8342/SZM Consumer behaviour / | 658.8343/DAR The dark side of social media : a consumer psychology perspective / | 658.8343/VAN When digital becomes human : the transformation of customer relationships / | 658.84/GHA International marketing. |
Previous edition: 2015.
Includes bibliographical references and index.
A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research. Practitioner commentaries including Renault and Thinkbox, and extended case studies featuring Pinterest and Havaianas, place this fascinating subject firmly in a real world context.
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