Marketing strategy and competitive positioning / Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee.

By:

Hooley, Graham J [author.]

Contributor(s):

Publication details: Harlow, England : Pearson, 2020.Edition: Seventh editionDescription: xxiii, 594 pages : illustrations (colour) ; 27 cmContent type:

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9781292276540 (pbk.) :

Subject(s):

DDC classification:

LOC classification:

HF5415.127 .H66 2020

Summary: 'Marketing Strategy and Competitive Positioning' deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Main Floor	658.802/HOO (Browse shelf(Opens below))	Available		7412346470
2 week loan	Hockney Library Main Floor	658.802/HOO (Browse shelf(Opens below))	Available		7412346489

Previous edition: 2017.

Includes bibliographical references and index.

'Marketing Strategy and Competitive Positioning' deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

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Marketing strategy and competitive positioning / Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee.

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