When digital becomes human : the transformation of customer relationships / Steven Van Belleghem.
Publication details: London : KoganPage, 2015.Description: 1 volume ; 24 cmContent type:- text
- unmediated
- volume
- 9780749473235 (pbk.) :
- 23
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Main Floor | 658.8343/VAN (Browse shelf(Opens below)) | Available | 7412345938 |
Browsing Hockney Library shelves, Shelving location: Main Floor Close shelf browser (Hides shelf browser)
| 658.8342/SZM Consumer behaviour / | 658.8342/SZM Consumer behaviour / | 658.8343/DAR The dark side of social media : a consumer psychology perspective / | 658.8343/VAN When digital becomes human : the transformation of customer relationships / | 658.84/GHA International marketing. | 658.84/KEE Global marketing / | 658.84/USU Marketing across cultures. |
Formerly CIP. Uk
In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In this book, Steven Van Belleghem explores and explains the new digital relationships.
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