Includes bibliographical references and index.

'Design Like Apple' uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience. It offers behind-the-scenes stories from current and recent Apple insiders and draws on case studies from other companies that have mastered the creative application of design.

Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--ifrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience. Offers behind-the-scenes stories from current and recent Apple insiders Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons across design, marketing, and business strategy Bridging creativity and commerce, this book will show you to how to truly Design Like Apple. SEVEN PRINCIPLES FOR CREATING INSANELY GREAT PRODUCTS, SERVICES, AND EXPERIENCES One : Design Makes All The Difference Beauty, ingenuity, and charisma create a unique competitive advantage. Two : Design The Organization Nurture taste, talent, and a design culture. Three :The Product Is The Marketing Great products sell themselves. Four : Design Is Systems Thinking Product and context are one. Five : Design Out Loud Prototype to perfection. Six : Design Is For People Connect with your customer. Seven : Design with Conviction Commit to a unique voice.

Also available in printed form ISBN 9781118290316

Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.