Health promotion practice [electronic resource] / edited by Wendy Macdowall, Chris Bonell and Maggie Davies.
Series: Understanding public healthPublication details: Maidenhead : Open University Press, 2006.Description: 243 pISBN:- 9780335229987 (e-book)
- 22
- Also available in printed form ISBN 9780335218400
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| E-book | Online Library Online Resources | VLeBooks (Browse shelf(Opens below)) | Available online |
Includes bibliographical references and index.
This text considers the four key steps in the practical application of health promotion. It shows how it is first necessary to determine the needs of specific populations before going on to consider the range of methods and approaches available. It also discusses how to plan health promotion programmes. This book considers the key steps in the practical application of health promotion. It starts by showing how it is first necessary to determine the needs of a population and to review the scientific evidence to justify intervening. The wide range of approaches available are considered, including:Motivational interviewing Theatre Mass media Social marketing Community development Public policyFinally, it discusses how to plan health promotion programmes, how to evaluate them and how to expand their impact by scaling-up the activities to larger populations.Series Editors: Rosalind Plowman and Nicki Thorogood.
Also available in printed form ISBN 9780335218400
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
There are no comments on this title.
