International marketing and export management [electronic resource] : Gerald Albaum, Edwin Duerr.
Publisher: Harlow : Financial Times Prentice Hall, 2011Edition: 7th edDescription: xxxi, 990 p. : ill. (chiefly col.), col. mapContent type:- text
- computer
- online resource
- 9780273744412 (e-book)
- 22
- HF1416 .I617 2011
- Also available in printed form ISBN 9780273743880
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| E-book | Online Library Online Resources | VLeBooks (Browse shelf(Opens below)) | Available online |
Formerly CIP. Uk
Includes bibliographical references and index.
The sixth edition of this text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena. International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.Written in a no-nonsense style, the bookhas been updated to offer the most up-to-date discussion of the literature in the area, as well as new and engaging cases and examples in every chapter. The book is ideal for undergraduate and postgraduate students taking modules in International Marketing and Export Marketing/International Trade. It will also be used as a supplementary text on International Business courses.
Also available in printed form ISBN 9780273743880
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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