Includes bibliographical references and index.

Updated for 2014, this is an indispensable guide to starting and running a small business. With sections on getting started, direct marketing, building customer relations, management and accounting, this text is a bible for small businesses. Whether you're about to start your own business or have already taken the plunge and want to keep everything on track, make sure you have a copy of The Financial Times Guide to Business Start Up on your shelf. Annually updated, this edition covers the latest legal and financial changes you need to be aware of following the 2013 Budget. There's also essential new content on shaping up for the digital marketplace and how to develop your online presence, benefit from social media and advertise effectively online. This guide takes you through every important aspect of starting and running a business, including developing your idea and getting financial backing, recruiting staff, building customer relationships, sales, marketing, VAT and much more. Everything you need to know to make your start up a success.

Also available in printed form ISBN 9781292004662

Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.