Retailing [electronic resource] : an introduction / Roger Cox and Paul Brittain.
Publication details: Harlow : Financial Times Prentice Hall, 2004.Edition: 5th edDescription: xxvii, 320 p. : ill., plansISBN:- 9781405870962 (e-book)
- 22
- HF5429
- Also available in printed form ISBN 9780273678199
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| E-book | Online Library Online Resources | VLeBooks (Browse shelf(Opens below)) | Available online |
Previous ed.: published as Retail management. London: Financial Times, 2000.
Includes bibliographical references (p. 301-302) and index.
Providing an introduction to all aspects of a retail organization's activities, this book gives the reader a solid platform on which to build. In each chapter the reader is led through specific topics to progress tests that provide opportunities for revision, debate and hands-on projects. This text provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organisation's activities so that the reader will have a solid platform on which to build. Intended not only for students in college and universities, the book serves as an invaluable tool for those already working in selling, marketing or retailing who require more knowledge of how retailing works. It is also the perfect resource for aspiring retail managers who may have received little formal training on the subject.
Also available in printed form ISBN 9780273678199
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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