Marketing principles [electronic resource] : course book.
Series: Business essentialsPublisher: London : BPP Learning Media, July 2015Edition: Fourth editionDescription: viii, 490 pages : illustrations (black and white)Content type:- text
- computer
- online resource
- 9781472735003 (e-book)
- Business and Technician Education Council (Great Britain) -- Examinations -- Study guides
- Marketing -- Examinations -- Study guides
- BTECs (Great Britain) -- Study guides
- Businesspeople -- Certification -- Great Britain -- Examinations -- Study guides
- Finance and Accounting
- Finance & accounting
- Business & management: study & revision guides
- Sales & marketing
- 23
- Also available in printed form ISBN 9781472734808
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| E-book | Online Library Online Resources | VLeBooks (Browse shelf(Opens below)) | Available online |
"Supporting Pearson BTEC Higher Nationals and Foundation degrees."
Includes bibliographical references (pages 471-472) and index.
Suitable for exams until June 2016 BPP Learning Media's Business Essentials books can be specifically used on courses leading to diplomas in business, as generic texts on a wide range of degree programmes or as background reading and reference materials for the particular subject areas on a multitude of business related courses. The Course Books cover Edexcel's current guidance for the Higher Nationals in Business.
Also available in printed form ISBN 9781472734808
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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